
Monetizing Minors
How brands exploit kid influencers and their followers.
In May 2016, a class-action lawsuit was filed against Armstrong Flooring for, among other things, allegedly misleadingly marketing its composite laminate wood flooring as complying with formaldehyde standards – including CARB standards for formaldehyde emissions – when, in reality, it does not. According to the complaint, the flooring emits more formaldehyde (which can cause health problems, including cancer) than allowed by such standards. (Woodworth et al v. Armstrong World Industries, Inc., Armstrong Flooring, Inc., Lowe’s Companies, Inc., and Lowe’s Home Centers, LLC, Case No. 16-cv-1121, M. D. FL.)
For more information about other class-action lawsuits regarding flooring and TINA.org’s coverage of the products, click here.
How brands exploit kid influencers and their followers.
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Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook