
Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
In May 2016, a class-action lawsuit was filed against Armstrong Flooring for, among other things, allegedly misleadingly marketing its composite laminate wood flooring as complying with formaldehyde standards – including CARB standards for formaldehyde emissions – when, in reality, it does not. According to the complaint, the flooring emits more formaldehyde (which can cause health problems, including cancer) than allowed by such standards. (Woodworth et al v. Armstrong World Industries, Inc., Armstrong Flooring, Inc., Lowe’s Companies, Inc., and Lowe’s Home Centers, LLC, Case No. 16-cv-1121, M. D. FL.)
For more information about other class-action lawsuits regarding flooring and TINA.org’s coverage of the products, click here.
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.