Apple & Eve Juices

In January 2018, a class-action lawsuit was filed against The Apple & Eve, LLC for allegedly using deceptive claims in the marketing for its juices, including the Cranberry Raspberry, Very Berry, and Apple flavors. Specifically, the complaint claims that the company misleadingly markets the juices as having no added preservatives when, according to the plaintiffs, they contain two preservatives (specifically, citric acid and ascorbic acid). Plaintiffs also claim that the company deceptively labels juices as containing “No Sugar Added” to make consumers believe that they are getting a low calorie product when, according to the complaint, the juices have more calories than similar products that contain sugar. (Quiroz et al v. The Apple & Eve, LLC, Case No. 18-cv-401, E.D.N.Y.)