Ann Taylor Factory Stores and LOFT Outlet Stores
Allegations: Falsely advertising discounts off of artificially inflated “original” prices
Ann Taylor Factory Stores Discounts
April 2016: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.. The reasons for the dismissal have not been disclosed.
February 2016: A class-action lawsuit was filed against Ascena Retail Group, Inc. and Ann Inc. for allegedly falsely advertising discounts at its retail outlet stores (including Ann Taylor Factory stores) by comparing sale prices to false market prices. Specifically, the complaint alleges that the market prices were artificially inflated and were never the original prices for the items. In addition, the market prices were not the prevailing market prices within the three months immediately before the advertisement, as required by California law. (Morrow et al v. Ascena Retail Group, Inc., Ann Inc., and Does 1-50, Case No. 16-cv-344, S. D. CA.)
For more information about misleadingly advertised discounts and TINA.org’s coverage of the issue, click here.
Class-Action Tracker
Discounts at Ann Taylor Outlet Stores
The Latest
CATrends: Deceptive Pricing Tactics
What consumers need to watch out for this holiday shopping season.