Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In September 2017, a false advertising class-action lawsuit was filed against American Array Solar. The complaint alleges that the company deceptively represents that consumers who install solar panels will save on their energy bills when, according to plaintiffs, they do not receive the promised savings. In addition, the complaint alleges that non-English speaking consumers are required to sign contracts that are written in the English, in violation of California law. (Romero et al v. Amerian Array Solar, Inc., Case No. 17-cv-1198, E. D. CA.)
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Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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