In December 2013, a federal judge transferred a class-action lawsuit against Alterna Holdings Corp from federal court back to state court because the company did not establish that the amount in controversy was more than $5,000, as required to have the case in a federal court. The complaint, which was originally filed in state court in 2013, alleges that the company advertises Alterna Caviar Anti-Aging Shampoo as providing “anti-aging” benefits – such as restoring and rebalancing moisture and revitalizing brittle hair – when, in reality, the shampoo does not work as advertised. (Kenney et al v. Alterna Holdings Corp., et al, Case No. 13-cv-09014, C. D. CA.).
For more information about other class-action lawsuits regarding shampoo and TINA.org’s coverage of the product, click here.
MADISON, CONN. Sept. 9, 2025 – An investigation by consumer advocacy organization truthinadvertising.org (TINA.org) has found that Homeaglow is deceptively advertising $19 home cleanings in order to lure consumers into…
TINA.org files complaint against home cleaning platform with FTC, states.
Lawsuits aren’t giving any slack when it comes to underfilled packages.
Why advertise a price that no consumer will pay?
Watch out for online retailers’ bait-and-switch tactics.