CATrends: Tequilas Marketed as 100% Agave
Ingredient claims come into the limelight.
In December 2013, a federal judge transferred a class-action lawsuit against Alterna Holdings Corp from federal court back to state court because the company did not establish that the amount in controversy was more than $5,000, as required to have the case in a federal court. The complaint, which was originally filed in state court in 2013, alleges that the company advertises Alterna Caviar Anti-Aging Shampoo as providing “anti-aging” benefits – such as restoring and rebalancing moisture and revitalizing brittle hair – when, in reality, the shampoo does not work as advertised. (Kenney et al v. Alterna Holdings Corp., et al, Case No. 13-cv-09014, C. D. CA.).
For more information about other class-action lawsuits regarding shampoo and TINA.org’s coverage of the product, click here.
Ingredient claims come into the limelight.
Beware of food images wrapped in deception.
The DSA misses the mark.
TINA.org reader takes issue with this product’s deceptive packaging.
Don’t let this company blindside you with its deceptive pricing.