CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
In December 2013, a federal judge transferred a class-action lawsuit against Alterna Holdings Corp from federal court back to state court because the company did not establish that the amount in controversy was more than $5,000, as required to have the case in a federal court. The complaint, which was originally filed in state court in 2013, alleges that the company advertises Alterna Caviar Anti-Aging Shampoo as providing “anti-aging” benefits – such as restoring and rebalancing moisture and revitalizing brittle hair – when, in reality, the shampoo does not work as advertised. (Kenney et al v. Alterna Holdings Corp., et al, Case No. 13-cv-09014, C. D. CA.).
For more information about other class-action lawsuits regarding shampoo and TINA.org’s coverage of the product, click here.
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg