
Alpen “It’s The Grown Up Thing To Do”
This cereal mascot has seen it all and now it’s time for him to grow up.
In December 2013, a federal judge transferred a class-action lawsuit against Alterna Holdings Corp from federal court back to state court because the company did not establish that the amount in controversy was more than $5,000, as required to have the case in a federal court. The complaint, which was originally filed in state court in 2013, alleges that the company advertises Alterna Caviar Anti-Aging Shampoo as providing “anti-aging” benefits – such as restoring and rebalancing moisture and revitalizing brittle hair – when, in reality, the shampoo does not work as advertised. (Kenney et al v. Alterna Holdings Corp., et al, Case No. 13-cv-09014, C. D. CA.).
For more information about other class-action lawsuits regarding shampoo and TINA.org’s coverage of the product, click here.
This cereal mascot has seen it all and now it’s time for him to grow up.
TINA.org takes a bite out of company’s research.
Don’t let this vacation ad trip you up.
Council blesses MLM’s use of unsubstantiated earnings claims.
TINA.org hammers out the fine print details of this advertised member perk.