The Perimenopause Gold Rush
Jessica Bennett, The Cut
In December 2013, a federal judge transferred a class-action lawsuit against Alterna Holdings Corp from federal court back to state court because the company did not establish that the amount in controversy was more than $5,000, as required to have the case in a federal court. The complaint, which was originally filed in state court in 2013, alleges that the company advertises Alterna Caviar Anti-Aging Shampoo as providing “anti-aging” benefits – such as restoring and rebalancing moisture and revitalizing brittle hair – when, in reality, the shampoo does not work as advertised. (Kenney et al v. Alterna Holdings Corp., et al, Case No. 13-cv-09014, C. D. CA.).
For more information about other class-action lawsuits regarding shampoo and TINA.org’s coverage of the product, click here.
Jessica Bennett, The Cut
Getting lucky for this cheap may be harder than you think.
Here were some of the worst ads TINA.org investigated this year.
Rudolph’s Fame Spells Trouble at the North Pole in This Mockumentary Ad For The Norwegian Postal Service.
Lawsuit alleges products’ ginger ale taste comes from a secret artificial ingredient.