Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
Almondmilk
In December 2013, a federal judge dismissed a class-action lawsuit against Blue Diamond Growers alleging that the company mislabels Almondmilk products. According to the complaint, the company labels various Almondmilk products – including Almond Breeze Almondmilk Chocolate (refrigerated) and Almond Breeze Almondmilk Vanilla Unsweetened (refrigerated) – as “all natural” when they actually contain artificial ingredients and as containing “evaporated cane juice” when they really contain sugar. The judge dismissed the complaint finding that the plaintiffs did not adequately show that there was $5 million in controversy. (Melvin et al v. Blue Diamond Growers, Case No. 13-cv-01746, C. D. CA.).
For more information about other class-action lawsuits regarding Almond Breeze products and TINA.org’s coverage of the topic, click here.
For more information about other class-action lawsuits against Blue Diamond Growers and TINA.org’s coverage of the company, click here.
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