
Almond Breeze Almondmilk Vanilla Yogurt Alternative
Allegations: Misleadingly marketing yogurt as “vanilla with other natural flavors” when the ingredients list shows that the product contains more “Natural Flavors” than vanilla extract
December 2020: A federal court judge dismissed the Cosgrove case concluding that reasonable consumers would associate the word “vanilla” with a flavor and not an ingredient. Plaintiffs then filed a Notice of Appeal regarding the dismissal.
September 2019: Two class-action lawsuits were filed against Blue Diamond Growers for allegedly misleadingly marketing Almond Breeze Vanilla Almondmilk as containing vanilla when, according to plaintiffs, the ingredient list does not include vanilla but rather discloses that the products contain unspecified “Natural Flavor.” Click on the links below to read each complaint.
Later in September, the Varelli case was voluntarily dismissed for undisclosed reasons. The Cosgrove case remains pending.
For more of TINA.org’s coverage of the marketing of vanilla products, click here.
Allegations: Misleadingly marketing yogurt as “vanilla with other natural flavors” when the ingredients list shows that the product contains more “Natural Flavors” than vanilla extract
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.
And it’s a hearty fee that food manufacturers pay for the right to display the AHA’s heart-check mark.
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