Key Master Prize Vending Machine Games
Allegations: Misleadingly representing that the vending machine games are games of skill when the games are rigged
June 2015: After the plaintiffs and Sega reached a settlement, the claims against Sega were dismissed with prejudice, meaning that they cannot be refiled. According to the notification, the parties are in the process of putting the settlement terms in writing and expect to finish within 30 days of the filing of the notification.
May 2015: After the plaintiffs and Gearbox reached a settlement, the claims against Gearbox were dismissed with prejudice, meaning that they cannot be refiled. According to the notification, the parties will put the settlement agreement in writing and the conditional dismissal will become final after 60 days if neither party raises an issue.
April 2013: A class-action lawsuit was filed against Sega and Gearbox Software for deceptively advertising the video game “Aliens: Colonial Marines” using a classic bait-and-switch scheme. Specifically, the complaint, which was amended in July 2013, alleges that the version of the game shown in pre-release demos by Sega and Gearbox and the version of the game consumers actually purchased were different games because they used different artificial intelligence, different gameplay elements, and ran different graphics engines. (Perrine et al. v. Sega of America, Inc. and Gearbox Software, L.L.C., Case No. 13-cv-1962, N.D. Cal.)