Princeton Consumer Research
The bottom line? PCR works with companies to arrive at their desired results.
Adidas adiPure Barefoot Running Shoes
A June 2012 class action charges Adidas with falsely advertising its adiPure barefoot running shoes. The lawsuit asserts that Adidas makes various false health claims about the shoes and fails to warn consumers that the decreased padding and structural differences of the adiPure compared to traditional running shoes can lead to injury. (Rocco, et al. v. Adidas America, Inc., Case No. 12-cv-3015, E.D.N.Y.)
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