Consumers Throw Flags on Super Bowl Advertisers
Six big game marketers that have been accused of fumbling ad claims.
Adidas adiPure Barefoot Running Shoes
A June 2012 class action charges Adidas with falsely advertising its adiPure barefoot running shoes. The lawsuit asserts that Adidas makes various false health claims about the shoes and fails to warn consumers that the decreased padding and structural differences of the adiPure compared to traditional running shoes can lead to injury. (Rocco, et al. v. Adidas America, Inc., Case No. 12-cv-3015, E.D.N.Y.)
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Nobl’s Carry-On
This marketing may come with some baggage.
Gladiators star under fire for ‘promoting brand accused of deceptively marketing body-building food supplements to kids’
Madison Burgess, Daily Mail
Orangetheory Fitness’ Free Class
This gym may want to work harder at being transparent about this offer.
What You Should Know about Bulletproof School Supplies
TINA.org examines holes in “bulletproof” product claims.