CATrends: Charcoal Toothpaste
Influencers tout the benefits of brushing with charcoal toothpaste. But do the products work?
July 2020: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which were not disclosed.
June 2020: A class-action lawsuit was filed against Matherson Organics for allegedly deceptively advertising that Active Wow Charcoal Teeth Whitening Powders safely provide various oral health benefits – including whitening teeth, detoxifying the mouth, eliminating bad breath, and removing stains – when, according to plaintiffs, the company does not have scientific evidence to support such claims. (Schnurer et al v. Matherson Organics, LLC, Case No. 20-cv-1223, S.D. Cal.)
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