Jury Hands Down a Verdict in Prevagen Deceptive Marketing Case
Verdict comes nine years after TINA.org alerted regulator to supplement’s unsubstantiated health claims.
September 2020: A federal judge granted preliminary approval of settlement agreement that would provide class members with a pro rata share of a $985,000 settlement fund after other expenses – including administrative costs, attorneys’ fees, and litigation costs – are paid. In addition, the company agreed to stop using DL-Malic Acid in products and remove the phrase “Nothing Artificial” from product packaging and the company’s website. A final fairness hearing is scheduled for May 10, 2021. For more information, go to https://cidersettlement.com/.
March 2020: A class-action lawsuit was filed against Two Towns Ciderhouse for allegedly falsely marketing that its apple cider drinks do not contain artificial flavors when, according to plaintiffs, the drinks contain malic acid, which is an artificial ingredient. (Plaintiffs filed an amended complaint in July.) (Winters et al v. Two Towns Ciderhouse Inc., Case No. 20-cv-468, S.D. Cal.)
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Verdict comes nine years after TINA.org alerted regulator to supplement’s unsubstantiated health claims.
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