The ‘Buy’ Button in the iTunes Store
When you don’t own what you buy.
A TINA.org reader recently submitted this tip about Check Gallery, a website that sells customized bank checks. She received an e-mail advertising a two-for-one deal on personal checks, which seemed like a great offer. She spent half an hour designing and customizing her checks and went to place her order with the discount code from the ad, only to find that the advertised deal was for new customers only. Having ordered from Check Gallery once before, she could not take advantage of the deal. However, this caveat was not mentioned anywhere in the ad she received. Here is the ad:
If a company advertises a deal to which exclusions may apply, it really should disclose those exclusions. Be sure to pay attention to advertised prices vs. actual prices upon checkout when shopping online or elsewhere.
Our reader ultimately found a better deal on another site and ordered her checks from there instead.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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