CATrends: False and Misleading Protein Claims
Brands named in litigation include SlimFast, Silk and Beyond Meat, among others.
SlimFast
The Latest
SlimFast’s ‘Clinically Proven’ Weight-Loss Claims
Recent inquiry takes aim at company’s “clinically proven” weight-loss claims, with a somewhat surprising result.
Ad or Not? Slim Fast in Star Magazine
NAD decision takes aim at advertising “formatted as editorial content.”
Class-Action Tracker
Keto Fat Bomb
Allegations: Misleadingly marketing the product as having “Zero Added Sugar”
SlimFast Meal Replacements
Allegations: Falsely advertising that products are “clinically proven” to cause and maintain weight loss without having scientific evidence to support such claims
SlimFast Smoothie and Shake Mixes
Allegations: Misleadingly marketing that products contain more protein than they actually do
SlimFast Meal Replacement Products
Allegations: Falsely marketing that products are “clinically proven” to help consumers “lose weight & keep it off” when scientific evidence does not support such claims
SlimFast Meal Replacement Products
Allegations: Misleadingly marketing products as clinically proven to provide weight loss and hunger control benefits without adequate scientific evidence to support such claims