CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Pampers
The Latest
Pampers Easy Ups
Pampers attempts to skirt substantiation with puffery defense.
Class-Action Tracker
Pampers Pure Protection Diapers
Allegations: Misleadingly marketing diapers as plant-based when more of the content comes from petroleum than from plants
Pampers “natural clean” Wipes
Pampers Baby Wipes
