Noevir USA
TINA.org investigated Noevir USA as part of its larger investigations into unsubstantiated disease-treatment claims and atypical income claims used by MLM companies.
To read more about TINA.org’s 2023 MLM Income Claims Investigation, click here.
To read more about TINA.org’s 2017 DSA Income Claims Investigation, click here.
To read more about TINA.org’s 2016 DSA Health Claims Investigation, click here.
How We Took Action
2024
February 14
As part of its 2023 investigation into 100 MLM companies, TINA.org notifies Noevir of its findings that the company has used atypical income claims to market its business opportunity.
2023
April 13
The FTC sends Noevir a Notice of Penalty Offenses Concerning Substantiation putting the company on formal notice that it is unlawful to, among other things, make claims relating to the health benefits, safety, and effectiveness of products without competent and reliable scientific evidence to support them, and that disease-treatment claims must be substantiated by at least one randomized, controlled, and double-blinded human clinical trial of the product.
2021
October 26
The FTC sends Noevir a Notice of Penalty Offenses Concerning Money-Making Opportunities putting the company on formal notice that it is an unfair or deceptive trade practice to misrepresent that profits or earnings are the ordinary, typical or average profits or earnings made by participants, and to fail to disclose conditions affecting income, such as expenses borne by the participants, among other things.
June 30
TINA.org sends a letter, along with a list of more than 660 direct selling companies that includes Noevir, to the FTC urging it to implement a penalty offense program targeting the direct selling industry and its market-wide practice of using deceptive earnings representations and false health claims.
2017
December 18
As part of its 2017 investigation into all DSA-member companies, TINA.org sends a letter to Noevir regarding its use of false and unsubstantiated income claims to promote its business opportunity.
2016
November 22
As part of its 2016 investigation into all DSA-member companies selling nutritional supplements, TINA.org sends a letter to Noevir regarding its use of inappropriate health claims to market products.
The Latest
MLMs Continue to Recruit with Deceptive Earnings Claims
TINA.org investigation finds 98% of MLMs using misleading income claims.