
Consumers Throw Flags on Super Bowl Advertisers
Six big game marketers that have been accused of fumbling ad claims.
Six big game marketers that have been accused of fumbling ad claims.
Sometimes the trick is the treat.
Allegations: Deceptively using slack-filled boxes for candies
Allegations: Falsely marketing products as “Naturally Flavored” and “Made With Real Fruit Juice” when they contain an artificial flavoring ingredient
Allegations: Misleadingly marketing caramel candies as “rich & creamy” when the candies do not contain butter or cream and the fat content comes almost exclusively from vegetable fat
Allegations: Misleadingly marketing caramel candies as “rich and creamy” and “made with real milk” when the fat content comes from a vegetable oil
Allegations: Falsely advertising that candies do not contain artificial flavors when they contain a synthetic ingredient
Allegations: Misleadingly advertising that cookies are made with real fudge when they contain ingredients not found in fudge