Beautycounter
TINA.org investigated Beautycounter, a California-based multilevel marketing company that sells cosmetics and skincare products, and found that it used unsubstantiated, and therefore deceptive, income claims to market the company’s business opportunity.
Highlights
- Notified company of findings
- Filed complaint with the DSSRC
- DSSRC issued report finding that company deceptively marketed its business opportunity
Timeline
2020
October 28
The DSSRC issues a report finding that Beautycounter has adequately addressed every claim brought to its attention. The DSSRC report also indicates that Beautycounter will be updating its 2019 Income Disclosure Statement to provide more transparency about what a potential consultant can generally expect to achieve.
July 22
TINA.org files a complaint with the DSSRC urging it to investigate Beautycounter’s unsubstantiated income claims and take action.
July 13
TINA.org contacts company regarding findings.
Evidence
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The Ugly Truth about Beautycounter
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