Lance and LIVESTRONG: You Need a Divorce

My ten-year-old asked us last night: “Should we continue to wear our LIVESTRONG T-shirts?”  We gave him what we thought was the politically correct answer – yes, because the foundation is separate and apart from Lance the Liar and it does good work.  But honestly, I have plans to deep six my family’s entire collection of LIVESTRONG paraphernalia.

For seven years straight, I devoted three weeks of my life to watching Lance Armstrong ride his bike all over France.  I cheered him on, defended him against his detractors, and supported his foundation by purchasing its T-shirts and bracelets for my entire family.  Because let’s face it, for millions of us, including Google, Lance is and always will be synonymous with the foundation he created.  I mean they practically share the same name.

I want to support the Foundation, I do, but that’s not going to happen without some rebranding on its part. LIVESTRONG has too many close ties to Armstrong, who has conned me one too many times.  So to put it plainly, LIVESTRONG, you need a divorce and a name change so I can continue to support you.