The FTC is not anti-direct selling. It’s pro-truth in advertising.
The DSA misses the mark.
Blog
Opinions on a variety of deceptive marketing topics.
Most Recent Posts
Live from New York, it’s … an ad for Zillow?
Funny Saturday Night Live sketch raises more questions about show’s foray into branded content.
Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really?
Not all of the puffed-up claims in this TV ad can be defended as puffery.
Revisiting Shinola’s Made in USA Claims Three Years after FTC Inquiry
In focusing on express claims, did the FTC overlook implied claims that convey the same message?
Editorial and Sponsored Content: Whose Line Is It Anyway?
NAD decision regarding affiliate links sets a dangerous precedent for advertisers to manipulate editorial content.
Health Clinic’s Baseball Ad Strikes Out with Mouse Print Disclaimer
Though it makes for a fun guessing game.
Breaking News: This Shouldn’t Be Advertised as Breaking News
Cable news appears to be redefining the meaning of breaking news and reaping ad dollars along the way.
When Federal Government Webpages Are MIA
Broken links pose a problem for consumers seeking facts about ad claims.
A Deluge of Doublespeak
Corporate doublespeak is as hard to decipher as the questionable claims in the ads themselves.
Blue Nile Phone Fee Doesn’t Ring True
An unfortunate engagement with the online jeweler.
Netflix Serves Up Cups of Advertising with ‘Gilmore Girls’ Campaign
How much advertising do you take with your coffee?