Consumer News

Wordy Ways Advertisers Hedge Their Bets

Watch out for these five qualifiers that may mean nothing at all.

Consumer News

Wordy Ways Advertisers Hedge Their Bets

Advertisers will promise you many things about their products but they can also play the no-guarantee-hedge-your-bet game, using qualifiers that promise nothing at all. If you see one of these words, you should question whether the product or service will really perform the way you hope it will.

Qualifiers-post

For more of our coverage on this type of advertising, click here.


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