BART
Why “taking BART” from Oakland to San Francisco costs more than advertised in this billboard.
That $19.95 figure you see on some U-Haul vans and trucks is only the beginning of your financial journey.
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Editor’s Note: TINA.org revisited U-Haul in 2021. Spoiler: There are still hidden fees.
Smacked on the side of some U-Haul vans and trucks is a number — $19.95 — that only begins to tell the story of how much you’ll end up paying for the rental. As much smaller text below the figure notes, the $19.95 is actually just an “In-Town” base rate that is only offered to those who return the vehicle where they picked it up. And the $19.95 doesn’t include the cost of mileage (you know, if you actually want to move the thing) and “fees,” a generic term that can really mean anything that U-Haul wants it to mean.
In truth, renting one of these 9-foot vans or 10-foot trucks will probably cost you at least double or triple the amount advertised on the vehicle. And, if you are dropping the rental off at another U-Haul location, there is an inclusive flat rate for which there is no discount for unused days or mileage.
Here’s a look at what the $19.95 excludes and how it may all add up in a very consumer-unfriendly fashion:
Moving can be a headache. So too can hidden fees that jack up an advertised price. Figure out your total real costs of renting that van or truck before you sign on the dotted line.
Click here for more of our coverage on fine print.
This article was updated 7/7/16.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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