Ad Alert

Todd Snyder

"Sitewide" sale didn't include all items for sale on the site.

As further evidence that Cyber Monday has turned into Cyber Week, menswear brand Todd Snyder sent out an email early Tuesday morning with the subject line “Procrastinator Amnesty: 30% Off Sitewide.”

But consumers who opened the email and carefully inspected it (like the consumer who alerted were met with a November surprise.

“Exclusions apply,” the email said – notably below links to start shopping for “Cyber Monday” deals.

In other words, “sitewide” didn’t mean all the items for sale on the site.

What items were excluded? The email didn’t say but according to the discount terms linked on the Todd Snyder webpage the email directed to, ineligible items included “some cashmere, shearling, leather, suede and other styles.” So quite a bit.

According to the FTC, disclosures of important information in ads must be conspicuous, which is to say, not buried in the body of an email whose subject gives no indication that there are any exclusions or on a website several clicks removed from the initial ad. reached out to Todd Snyder for comment. Check back for updates.

Find more of our coverage on holiday shopping hazards here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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