Titleist Golf Balls

Six golfers are suing Titleist for allegedly tricking them into purchasing “unwanted” golf balls.

In what could eventually end up being the plot of “Happy Gilmore 3,” the plaintiffs allege that Titleist engaged in Shooter McGavin-like behavior in an effort to unload golf balls that weren’t selling well.

Specifically, the lawsuit claims the golf equipment company snuck three of its less desirable 2023 Pro V1x Enhanced Alignment golf balls in boxes labeled as containing one dozen Pro V1x Left Dash Enhanced Alignment golf balls. So instead of getting a full box of Pro V1x Left Dash Enhanced Alignment balls, the plaintiffs received a “mixed box” containing only nine of the advertised balls. Importantly, the plaintiffs bought the golf balls online, meaning they didn’t have an opportunity to inspect the contents of the box before purchasing.

Here is an image from the lawsuit showing the sleeve of “unwanted” golf balls on the right:

The complaint is not giving Titleist a mulligan, alleging the company created the mixed boxes “to sell lower in-demand Pro V1x EA balls masquerading in the place of higher in-demand Left Dash EA balls.”

This reduced Defendant’s inventory of soon-to-be outdated and decreasingly popular 2023 Pro V1x EA golf balls before the release of the new 2025 Pro V1x iteration. It also stretched its inventory of exceedingly popular Left Dash EA golf balls as the boxes need only contain nine such golf balls rather than the advertised twelve.

The plaintiffs reside in six different states including Missouri, which was where the lawsuit was filed last month. The complaint seeks more than $5 million in damages.

In response to a request for comment, a Titleist spokesperson said the company doesn’t comment on pending litigation.

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