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One key ingredient appears to be missing from these chips and it's not cheddar.
T.G.I. Friday’s advertises on its bags of cheddar and bacon potato skins chips that the snack contains more bacon than ever before. But a TINA.org review of the snack’s ingredients following a reader’s tip brings into question if the chips had any real bacon to begin with.
“No bacon whatsoever,” wrote a TINA.org reader who surveyed the ingredients on the back of the bag. Indeed, TINA.org found that the word “bacon” does not appear once among the more than 30 listed ingredients, which led with soybean oil and/or sunflower oil. “How can you claim ‘more bacon’ when there is no bacon!?!”
Good question, reader. Maybe more accurate product packaging would have read bacon flavored in the same way some fruit snacks are labeled fruit flavored.
In any event, if it’s real bacon you’re after, label this bag of chips T.G.I. Fail.
T.G.I. Friday’s did not respond to requests for comment.
Find more of our coverage on food advertising here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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