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Stop Mandatory Vaccination

ASA bans anti-vaccine group's Facebook ad for misleading parents on the dangers of vaccinating their children.

Ad Alert

Stop Mandatory Vaccination

The U.K.’s Advertising Standards Authority has banned a Los Angeles-based anti-vaccine group’s Facebook ad for misleading parents on the dangers of vaccinating their children.

The post by Stop Mandatory Vaccination claimed that “any vaccine given at any age [can] kill your child.” It featured the striking visual of a baby with its eyes closed and two dates two months apart marking the apparent dates of birth and death of the child. A non-promoted version of the post that’s been shared more than 1,000 times on Facebook is seen above.

The Advertising Standards Authority (ASA) is a self-regulatory body that monitors advertising in the United Kingdom. found that the evidence Stop Mandatory Vaccination submitted in support of its claims — a government report on the settlement of more than 6,000 claims for compensation related to alleged injury or death caused by vaccinations — failed to “demonstrate that all vaccinations were capable of causing death to children.” (As for the payouts, which the anti-vaccine group said exceeded $4 billion, ASA noted what the report noted, which was that claimants could be awarded compensation without conclusive evidence that vaccine caused the injury or death.)

The mother of a young baby challenged the Facebook ad with ASA.

TINA.org reached out to Facebook for comment. Check back for updates.

Find more of our coverage on baby here.


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