
Elite Metal Tools: ‘Free Shipping on ALL Orders’
“Free Shipping on ALL Orders” turns out only to be good on around 90 percent of orders.
This notice sent by mail for a free Tablet may seem exciting at first, but there’s a catch. In order to receive your “New 7″ Tablet,” you must attend a 90-minute pitch for DirectBuy of Greater Hartford, a buying club that uses group buying power to get lower prices on various items. If you’re interested in sitting through the presentation, that’s fine — but this caveat is hidden in the Sometimes termed “mouse print” or, more benignly, “disclosure language”, and presented in miniscule font. It is there to take back every enticing offer made in the ad. behind a fold in the letter –along with other requirements– and you should know about it.
Fine print:
“Free Shipping on ALL Orders” turns out only to be good on around 90 percent of orders.
Online electronics retailer’s price match promotion does not compute.
Fine print discloses numerous conditions tied to new iPhone promotion.