The Cost of Doing Business
Comparing the amount companies agree to pay to settle deceptive marketing charges with their annual revenue.
A reference price is supposed to tell you the price at which an item previously sold. The larger the markdown, the better the sale, right? Not always. An increasing number of retailers have been accused of advertising fake reference prices. On the tag these prices go by many names. Should you find yourself staring at one of the seven monikers listed below, do some homework to confirm that the item is actually a bargain after all.
See related coverage here and here. More on lawsuits regarding pricing can be found here.
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