Ad Alert

Phytoceramides Skin Therapy

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Ad Alert

Phytoceramides Skin Therapy

What do Ellen DeGeneres, Cindy Crawford, and Jennifer Aniston have in common? Well, according to a spam email we received that links to a website, which looks a lot like the Good Housekeeping site but isn’t, they all use phytoceramides to reverse the signs of aging. Wait – doesn’t Cindy have her own anti-aging-skin-care line of products?

Screen Shot 2014-05-28 at 12.40.04 PMThe phytoceramides site (try saying that five times fast) tells the story of how Brenda, a 53-year-old mother of three, shocked her friends and family “because her skin looked 20 years younger almost overnight” all thanks to taking Phytoceramides Skin Therapy. But before you rush to place your order here’s a couple things that you should consider:

  • Brenda’s before photo is a stock image that can be purchased by anyone.
  • All 23 “recent” Facebook comments at the bottom of the site were posted almost two years ago on the same day at the same time – May 30, 2012 at 8:06 p.m.

In addition, a couple of the before/after photos are also used to sell other skin care products. For example, the before and after here is also used to sell Beauti-Skin cream, Cosmitone Instant Face Lift and Umoris Anti Aging Cream.

For another ad alert featuring Brenda hawking a different skin care product click here.

Update 10/16/15: The phytoceramides website that was the focus of this ad alert posted in May 2014 is no longer active.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


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