Ad Alert

Phyto-C Skin Care Products

FDA warns company about unapproved drug treatment claims, among other things.

Ad Alert

Phyto-C Skin Care Products

phyto-c-bottle

PhytoCeuticals claims that its Phyto-C line of skin care supplements and lotions not only reduce the signs of aging but also treat diseases such as psoriasis, HIV, and hepatitis B.

But without the FDA’s blessing, which the New Jersey-based company does not have, these statements fall squarely into the category of Only FDA-approved drugs can be marketed as having the ability to diagnose, cure, treat, prevent or mitigate a disease., the FDA informed the company in a recent warning letter.

The letter listed a number of problematic disease-treatment claims, including:

  • “Relieves the symptoms of psoriasis…” (Superheal O-Live Lotion)
  • “Helps control meningitis, Epstein-Barr virus, encephalitis, herpes I & II, shingles, HIV, chronic fatigue, hepatitis B, pneumonia, tuberculosis, malaria…” (Superheal O-Live Immune System Revitalizer)

The letter noted additional troublesome health claims appearing on product labeling.

The FDA also cited misleading claims that Phyto-C sunscreens are sweat proof and waterproof and “unsanitary conditions” at the company’s manufacturing facility that may have resulted in products being “contaminated with filth,” which is probably the last thing you want to hear about a product you apply directly to your face.

Find more of our coverage on skin care products here.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


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