
Companies Accused of Greenwashing
When companies green it, they better mean it.
Five vaping claims that could land squarely in the “best fiction” category.
No one goes home empty-handed in Hollywood. Even some of the “top losers’’ at the Academy Awards Sunday will exit stage left with an Oscars swag bag valued at $125,000.
Among the goodie bag items will be a portable vaporizer (aka an e-cigarette) that’ll end up in the hands of some of the coolest and most popular superstars out there — not a bad marketing move by an industry trying to attract new vapers. But here’s what you should know about the claims some e-cigarette companies make that may put them squarely in the “best fiction” category. (Scroll down for related stories.)
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When companies green it, they better mean it.
This year reader tips led to dozens of ad alerts, as well as a complaint to regulators.
FDA says it is aware of the situation but declined to comment on the regulatory status of disposable e-cigarette brand.