Ad Alert

Nuwave Bravo XL Air Fryer Oven

For many consumers, made in the USA claims are no small fry.

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Nuwave Bravo XL Air Fryer Oven reader Paula B. said she was so excited to find an air fryer that was made in the USA on Amazon that she told her friends about it.

“I always try to buy American-made products if I can,” she said.

She’s not the only one: According to a recent report, nearly two-thirds of U.S. consumers seek out “Made in America” products on a regular basis.

But before purchasing the Nuwave Bravo XL air fryer oven, Paula did some digging to confirm the origin information provided on Amazon.

She googled “where are nuwave products made?” which, she said, reasserted that the company’s products are made in America. (When ran the same Google search, the first result was from the company’s website, which states that Nuwave is “an American manufacturer based in Vernon Hills, IL.”)

Satisfied, Paula bought the air fryer. But when the appliance arrived, she said it was labeled “Made in China.”

Paula expressed her disappointment in a review on Amazon. Which prompted the following response from Nuwave:

… Our products are designed, developed, and engineered in the United States, with manufacturing taking place in China. …

However, none of this is disclosed on the Amazon listing nor on Nuwave’s website.

Company responds to

In response to a request for comment, Nuwave blamed Amazon for “not displaying [the country of origin] correctly on the live listing.”

“We have contacted Amazon to correct the information being shown to consumers as soon as possible,” the company said.

Of note, also alerted Nuwave to a crumb tray for the air fryer whose country of origin was listed as the USA. (The listing also stated that the product was “designed and developed in the USA.”) The country of origin of the tray is now listed as China.

Nuwave said it refers to itself as “an American manufacturer” because it “designs, develops and engineers its products in the United States,” adding:

This designation emphasizes that the company’s primary operations, headquarters and decision-making processes are rooted in the U.S. It also represents a commitment to American standards of quality, innovation and business practices, even if some aspects of production, such as the actual assembly or manufacturing of parts, are outsourced to other countries.

Find more of our coverage on made in the USA claims here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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