Nordic Hair Volume

Nordic makes the dietary supplement “Hair Volume” that, surprise, promises to increase your hair volume. Nordic had been advertising the supplement with claims that included the following:

• “Hair Volume is based on vitamins, minerals and innovative hair growth from apples. The composition is a unique innovation and reinvention of the old hair, skin and nail tablet.”
• “Thousands of people have already experienced the benefits of Hair Volume, which has made it the world’s leading hair tablet with natural apple hair growth factor.”
• “Hair Volume is a new Scandinavian invention.”
• “Strengthens your hair. With hair growth factors and minerals for hair follicles, skin and nails.”

Nordic also used testimonials in their advertisements. We are not sure what “natural apple hair growth factor” is, but we certainly do not recommend eating hairy apples.

The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. looked into Nordic’s claims and asked for substantiation. After reviewing the evidence, NAD found that Nordic could not back up their claims and recommended Nordic discontinue them. Nordic agreed to adhere to the suggestions.