Ad Alert

Maju Superfoods

Online retailer's Instagram post is sown with unsubstantiated health claims.

Most of the posts on Maju Superfoods’ Instagram page fall into the category of food porn (mmm, sliced avocado) but recently one turned heads for another reason. The post, above, claimed in the caption that the product in the picture — the online retailer’s black seed oil — treats everything from bacterial infections to the skin disease psoriasis to cancer.

“Sounds awesome!” wrote one commenter, who received a “thanks” from the company.

“Damn i wanna look into this now,” added another.

“Interesting, I’d love to see some sources!” chimed in a third, echoing our thoughts on the matter.

Indeed, the post, broadcast to Maju Superfoods’ more than 12,000 Instagram followers, does not name any sources for its miracle health claims. The only credit given is to the person who took the photo. The FDA has a name for such health statements — Only FDA-approved drugs can be marketed as having the ability to diagnose, cure, treat, prevent or mitigate a disease. — and they’re illegal.

Right now the black seed oil is only available for purchase through Amazon, where the health benefits are a bit more dialed down than those in the Instagram post. reached out to Maju Superfoods, which is based in San Diego, for comment. Check back for updates.

Find more of our coverage on supplements here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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