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The first box may be “free” (sort of) but the second one isn’t and it’s on its way before you know it.
If you’ve come across a TikTok tutorial for the Dyson Airwrap, you might have been tempted to cough up $600 in hopes of achieving the same flawless styles. But if your New Year’s resolution is to save money, this dupe from Magic Styler that’s a fraction of the cost offers a compelling proposition.
Magic Styler even offers its “Magic Guarantee,” allowing consumers to try the styler risk- free for 30 days. As the company states on its website, “if it doesn’t capture your heart, just return it for a full refund.”
But before you give this product a whirl, there are some things you should know. After receiving a consumer tip, TINA.org discovered that the magic behind this “guarantee” may be more like a sleight of hand.
That’s because despite the “no-strings-attached” refund policy, which is linked at the very bottom of the website, consumers can only get a full refund (minus shipping costs) if the product is “new and unused.” Not exactly what we would call a risk-free trial if you can’t use the product. If the product is not in new condition, consumers are only eligible for a partial refund, the amount of which is not disclosed anywhere in the refund policy.
If this has you scratching your head at how exactly you can get a risk-free trial, you’re not alone.
But that’s not all. During the checkout process, Magic Styler uses dark patterns to create a sense of urgency by claiming to have a limited supply of airstylers while also featuring a countdown clock (that resets once it hits zero):
In other words, consumers are encouraged to rush through the checkout process, diminishing the chances that they might notice and then thoroughly read the company’s refund policy.
Perhaps not surprisingly, numerous consumers have complained online about problems getting refunds from the company, among other things:
Magic Styler did not respond to TINA.org’s request for comment.
The bottom line
When shopping online, we strongly suggest not following Magic Styler’s advice to “Close your eyes & press ‘complete purchase.’” Instead, it’s important to make sure you read and understand the company’s policies, as well as do some additional research. Consumer reviews posted online can sometimes be helpful.
Find more of our coverage on risk-free trials here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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