Alkaline Water Plus
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Lance Toast Chee Crackers
Advertised percent daily value of iron is half-baked, says the FDA.
A snack company’s claim that its peanut butter crackers contain 10 percent of the recommended daily value of iron is half-baked, says the FDA.
The agency says an analysis of Lance Toast Chee peanut butter crackers found the snacks to contain roughly half of the amount of iron declared in the nutrition facts panel on the label.
“Based on these findings, your product is misbranded … in that the label is false or misleading,” the FDA wrote in an Oct. 4 warning letter to the president and CEO of North Carolina-based Snyder’s-Lance, which also owns Snyder’s of Hanover pretzels and Cape Cod potato chips.
The letter gave the company 15 days to correct the violations and avoid potential enforcement action.
Find more of our coverage on labeling issues here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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