Ad Alert

Juve International, LLC

Ad Alert

Juve International, LLC

The FDA has cited Juve International, LLC for advertising its Maqui Juice as a drug in violation of the Food, Drug, and Cosmetic Act because of the therapeutic claims it makes about the product.  A warning letter from the agency said Juve advertises its juice as having a whole slew of miraculous drug-like benefits. Questionable claims include:

“… [R]educe your risk of cataracts.”

“Fight … diseases such as arthritis.”

“Prevents Strokes and Other Heart Ailments”

“Reduces Risk of Certain Cancers”

“Helps Prevent Osteoarthritis And Other Bone-related Diseases”

Nutritional supplements cannot claim to treat, cure, or prevent diseases or conditions. For more information, see the FDA’s Q&A page on supplements.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


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