Ad Alert

Jolie Filtered Showerhead

Get the dirt on this company's "risk-free" trial.

Ad Alert

Jolie Filtered Showerhead

Some of our best thinking happens in the shower. Now imagine the ideas you could generate if you had a fancy showerhead.

Jolie doesn’t promise that you’ll have any “Eureka!” moments standing under its filtered showerhead but you will have better hair and skin, according to the company.

Jolie advertises that its showerhead removes chlorine, heavy metals and other contaminants from shower water for improved hair and skin. And if you’re skeptical, the company claims you can “try Jolie risk-free for 60 days.”

But that doesn’t mean you won’t get charged. And the time period in which you need to act to avoid any charges is 10 days, not 60, or potentially even smaller than that.

That’s because despite displaying a $0 price throughout the checkout process, harder to notice fine print reveals that if you don’t return the showerhead within 10 days, you will be charged the full price of $152. Then, if you return the product within 60 days, Jolie says you can get a full refund.

However, a TINA.org reader said she was “immediately” charged $160 after signing up for the company’s “free trial” – which requires that you enroll in a replacement filter subscription that costs $33 or $35 every 90 days – after seeing the showerhead advertised in a Facebook Reel.

When I went to their page, it reads as if you can get the shower head and filter for $0 if you sign up for a subscription for filters ($33) every 3 months. When I went to the second page, again in bold, larger font lettering again states $0 due today. I went ahead with purchase and immediately received a noticed I had a $160 charge pending.

Turns out, our reader’s experience is not unique. A recent Jolie Trustpilot review states:

They make it seem like you’re only paying $0 upfront and then $33 every three months for a subscription. But instead, they charge you $160 immediately. Even if you return the item, they still keep the charge. Totally misleading and shady.

It’s unclear why these consumers were reportedly charged $160 instead of $152. Jolie did not respond to TINA.org’s request for comment.

Of note, disclosures regarding the actual costs associated with Jolie’s free trial may vary depending on whether you check out on your mobile phone or laptop/desktop computer.

‘Clinically proven’ claims

Jolie also claims that its showerhead is “clinically proven” to prevent and reduce hair loss.

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However, the company’s clinical proof for its hair loss prevention claims may be lacking. Jolie claims 81% of users “experienced” or “noticed” a reduction in hair loss, but does not link to the “clinical study” that it cites as support for these claims, nor did it provide the study to TINA.org upon request. The company also did not provide any substantiation for its claims that the showerhead removes chlorine and heavy metals from shower water.

The bottom line

Unfortunately, many “risk-free” trials often carry risks, including the possibility that they will cost you money. If you come across this claim, always make sure to carefully read any related fine print to ensure you know exactly what the advertiser is offering. And be wary of “clinically proven” claims when the clinical proof is not provided.

Find more of our coverage on products and services marketed as free.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


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