Ad Alert


Webpage pitching so-called smart pill raises several red flags.


A reader recently alerted to this webpage pitching a “discounted bottle” of Intellux, a so-called smart pill purportedly comprised of “superior cognitive thinking properties.”

The webpage lays out “the problem” with cognitive decline (memory loss, lack of focus, etc.) then names Intellux “the solution,” sort of like how, you know, a doctor might diagnosis a medical condition and then recommend treatment.

But not so fast. The website’s terms and conditions state:

You should not use the information on our website or email for diagnosis or treatment of any health problem…

But of course, one can only read these terms by clicking on the link to them, which is buried at the bottom of the page.

Much more prominent are claims that the “advanced,” “one of a kind” formula not only improves memory and focus but also increases energy. But the page is short on proof. And while it states that the brain supplement’s safety and efficacy claims are backed by “research driven human studies” it does not name or link to those studies.

Other red flags:

  • It’s unclear who, exactly, rated Intellux the “#1 rated all natural smart pill.”
  • After signing up to receive the discounted bottle, the option to purchase five bottles for $144 is pre-selected for consumers.
  • There’s a $9.95 re-stocking fee per bottle on returned products (which is only disclosed in the elusive terms and conditions buried on the site) and returns are only allowed for unopened, unused products. also found this dot-org webpage selling Intellux using many of the same health claims.

Remember, readers, marketing supplements as having the ability to treat, cure, alleviate the symptoms of, or prevent developing diseases and disorders is simply not permitted by law. If a supplement really could do all that, then it would be a drug subject to rigorous study and testing to gain FDA approval.

Find more of our coverage on brain supplements here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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