Fiji Imposter Car Wrap Scam
Car wrap scam has plenty of gas left in the tank.
TINA.org reader flags "ultimate apples to oranges" comparison.
A reader recently alerted us to this GMC ad, saying it contains the “ultimate apples to oranges” comparison between vehicles designed to tackle rough terrains and those that aren’t.
Specifically, the ad shows sports cars hopelessly stuck on various terrains, including sand and mud, while GMC’s AT4 trucks and SUVs conquer the landscape, proving the point, GMC crows, that “premium” can be “capable.”
In other words, while the ad may be intended to be funny, rather than compare its off-road trucks and SUVs to other off-road trucks and SUVs, GMC compares its vehicles to sports cars that, due to their low ground clearances, aren’t meant to be driven on anything other than the road. Also, the luxury SUV category already exists.
In a request for comment, TINA.org asked GMC why the ad doesn’t compare AT4 trucks and SUVs to similar off-road vehicles. Since June 2021, GMC has spent more than $24 million on two TV versions of the YouTube video, according to ad-tracking firm iSpot.tv.
Check back for updates.
Until then, keep your Lambo out of the dirt.
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Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
Car wrap scam has plenty of gas left in the tank.
If you can take the time to fill the tank yourself, don’t pay Budget to do it.
If you see one of these red flags, pull a U-turn.