Consumer News

GE Capital to Pay Out Millions to Settle Deception Charges

CFPB cites bank for discriminatory and misleading practices.

Consumer News

GE Capital to Pay Out Millions to Settle Deception Charges

When trying to pay back your credit card debt, it’s tempting to think you might have some protections if you fall into hardship, especially if you think the protections are being extended to you for free, because, well, maybe you are just special or nice or whatnot.

But before you agree to any credit card add-on products, you might want to review a recent action against GE Capital. The Utah-based company, which changed its name to Synchrony Bank earlier this month, must refund more than 600,000 customers subjected to deceptive marketing and discriminatory practices relating to credit card products under a $225 million order from the Consumer Finance Protection Bureau and Department of Justice. The company was also cited for discriminating against Hispanic customers.

GE Capital promoted credit card add-on products that consumers were told would provide debt cancellation of a certain percentage of a consumer’s balance in the event of certain hardships such as unemployment or disability.

However, an investigation by CFPB and DOJ found that the company’s telemarketers misrepresented the products in four main ways:

  • Marketing them as free of charge if a consumer paid off the balance of their billing statement. In fact, consumers could only avoid fees in very specific circumstances, such as if the account was not in use.
  • Failed to disclose consumers’ ineligibility for some key benefits if for example they were retired or disabled.
  • Did not make it clear to consumers that they were actually buying the debt cancellation product and instead made it seem as though they were receiving a benefit.
  • Pressured consumers by falsely stating that the debt cancellation products were limited time offers.

In addition, regulators said GE Capital did not extend the offers to customers who preferred to communicate in Spanish or had mailing addresses in Puerto Rico.

As part of the order, the company will refund $56 million to 638,000 consumers affected by the marketing, provide $169 million to 108,0000 borrowers excluded from the debt relief products, and pay a $3.5 million penalty to CFPB. Consumers affected will receive a credit to their GE accounts or a check in the mail if they no longer have a credit card from the company.

Last year the company was ordered by CFPB to refund up to $34.1 million to about one million consumers who were victims of deceptive credit card enrollment tactics at doctors’ and dentists’ offices around the country.

GE is not the first bank to pay out penalties for deceptive credit card payment protection practices and (likely won’t be the last). In April, Bank of America agreed to pay out more than $700 million for deceptively marketing credit card products and billing consumers without authorization.


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