Ad Alert

Frontier’s TV + Internet Bundle

Ad Alert

Frontier’s TV + Internet Bundle

A TINA.org reader sent us a copy of Frontier’s advertised prices for its TV bundles:

But the reader says when he called to sign up for the TV and Internet bundle, Frontier told him he couldn’t have it at the advertised price:

I saw this advertisement yesterday. First time I called to get the number listed I was quoted ~$95/month for Internet + TV. The representative was unable to tell me why they couldn’t honor the pricing online. I called a second time and was offered the Internet + TV deal for $84.98/mo as the best he could do. The answer he gave is “that’s marketing for you.” After being on hold for 20 minutes the representative came back and said he called account executive to finalize the order and due to equipment it would be $140/mo and that I should go with Dish and FIOS Internet. I escalate the call to a supervisor who reviews the webpage and his answer to why he can’t honor is “the good things are highlighted but the bad things are in the terms.”

One lesson here is to read the terms — because that’s where companies put the bad things. You never see bad things in bright, shiny letters, and you never find good things in the terms. That’s why you read both.

This isn’t the first complaint we’ve received about a disparity in Frontier’s advertised and actual prices. Consumers should confirm the actual price of any service before signing up.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


You Might Be Interested In

AT&T TV

Ad Alert

AT&T TV

‘The future of TV has finally arrived’ and with it, hidden fees.

CenturyLink

Ad Alert

CenturyLink

Bundle for TV, internet, and phone will cost more in the required second year.