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Frontier Airlines’ Low Fares

Lawsuit accuses airline of running a bait and switch.

Ad Alert

Frontier Airlines’ Low Fares

Consumers looking for cheap flights have their pick of a number of budget airlines. But according to a recent class-action lawsuit, contrary to claims that it offers “low fares,” Frontier Airlines isn’t one of them.

FRONTIER is not a budget airline. FRONTIER does not have the lowest airfares. FRONTIER just breaks its fees into tiny little pieces and checkpoints to water down the appearance of what is actually an average airfare when combined and compared to the industry.

The lawsuit filed last month alleges Frontier misleads consumers into believing they are purchasing a low fare when the airline “makes up whatever discount it purports to give consumers in fraudulent and unwarranted charges.”

Specifically, the lawsuit accuses Frontier of running a bait and switch by advertising on its website and on the websites of third-party vendors that passengers can bring one “personal item” on the plane for free as long as it doesn’t exceed certain dimensions and then, once they’ve arrived at the airport, charging them to check bags even if they aren’t larger than the allowed dimensions.

“FRONTIER’s baggage fee structure is misleading and designed to trick consumers into paying the maximum amount of fees at the airport,” the lawsuit states.

FRONTIER charges different amounts for carry-on baggage and checked baggage at different stages. For instance, customers pay the least for baggage fees if they pay for the bag online before they get to the airport. Once a customer arrives at the airport, the baggage fees increase incrementally at different points in the airport, up to a $100 baggage fee for bags paid for at the gate. Consumers, however, are not advised in advances that they would be paying the said penalty for bags that FRONTIER advertises as “included” in the fares.

The lawsuit comes amid increased scrutiny of junk and hidden fees, which consumer finance experts warn are “quietly draining the wallets of middle-class Americans.” reached out to Frontier for comment. Check back for updates.

Find more of our coverage on junk and hidden fees here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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