Ad Alert

Fiore Antifungal Nail Lacquer

Ad Alert

Fiore Antifungal Nail Lacquer

Fiore makes a number of claims about their “Antifungal Nail Lacuqer,” including:

  • prevents nail fungus without sacrificing fashion and personal style preferences
  • produces high-quality products that are FDA-registered and proven effective in the fight against nail fungus
  • our customer outreach programs help raise awareness and educate nail polish users about the epidemic of nail fungus infections

The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. asked Fiore to back up these claims and others, but the company did not respond to NAD’s attempts to contact them by mail or by phone. NAD referred the matter to the FTC.

Consumers should be wary of over-the-top claims that are not substantiated by advertisers, particularly those who do not respond to requests to prove such claims.


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


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