Ad Alert

FDA Tells Horse Gold (Et Al) to Stop Horsing around

Three Florida-based horse supplement marketers warned about treatment claims appearing online.

Ad Alert

FDA Tells Horse Gold (Et Al) to Stop Horsing around

horse gold

The FDA has a message for marketers of equine supplements: Stop horsing around with drug claims without our approval. The agency last week shipped out warning letters to three companies whose supplements the FDA said were illegally marketed as drugs because of claims to treat equine ulcers, among other ailments associated with horse racing. The name of the companies were Horse Gold, Horse PreRace and Tri-Star Equine. All three are Florida-based. One of the problem treatment claims that the FDA cited was on horsegold.com and claimed that GastroMax3 is, “The ultimate in equine ulcer care.”


Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.


You Might Be Interested In