Domino’s $6.99 Pizzas

In ads for its Pick 2 Pizzas deal, Domino’s compares the amount of food you get with two of its medium two-topping $6.99 pizzas to two similarly priced cheeseburgers, concluding that “no matter how you slice it, you get more with Domino’s.”

But as a TINA.org reader argued, the pizza-to-burgers comparison isn’t an entirely fair one. That’s because while you can buy one burger (or burrito or chicken sandwich) for around $6.99, Domino’s requires that you buy two pizzas for that price.

Which begs the question: If you have to spend $14, why advertise the $6.99 price?

And while it’s possible to get two pizzas for $6.99 each, if you want to spice up your order with a special crust, that’ll cost you extra, according to the fine print in the ad above. How much extra? TINA.org found that upgrading from a hand-tossed crust to a handmade pan crust costs $2 more per pizza and to a Parmesan stuffed crust costs $4 more per pie.

The fine print also reveals that there may be “higher prices for some locations” and “your local store may charge extra for some menu items available with this offer and some crust styles, toppings, and sauces.”

Domino’s did not respond to a TINA.org request for comment.

The bottom line

Amid high food costs, restaurant chains like Domino’s should be clear about their prices and not make potentially misleading comparisons to other types of food or bury pricing information in the fine print.

Read more about our coverage on fine print.